Youth Literacy Resources

Youth Literacy Resources

Marketing to Youth, Engaging Youth and Maintaining Youth (2014)

Through an Ontario Labour Market Partnership project, we explored how certain practices around marketing to youth and the corresponding programming can increase our success when working with youth. During the time of this project, province-wide activities were happening to find out what youth wanted in literacy programming. The resulting focus groups, pilot projects and research gave us an indication of how to attract youth to programs and how to develop “youth friendly” processes. 

At the beginning of this year, we asked Employment Ontario partners in our service area what questions they have of youth. The questions they submitted were grouped into three categories:
  • Marketing to youth
  • Engaging youth
  • Maintaining youth 
These categories formed the approach to our youth focus groups and then became the titles of tools developed by Literacy Link South Central.


This Employment Ontario project is funded in part by the Government of Canada. 
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Targeted Literacy Programming and Outreach for Young Single Males on Ontario Works (2013)

Background: Since 2007, statistics show an upward trend in the number of single males between 18 and 29 who are accessing Ontario Works (OW). In London Ontario, there are at least two thousand single males on OW who have been on the caseload for longer than 12 months and/or who have less than Gr. 12 education. Through a nine-month project, Literacy Link South Central talked to young single males on OW to find out about their interests and activities, especially as they relate to technology. This informed the content of a set of 4 modules (with accompanying practitioner overviews that speak to the OALCF and a general introduction guide). It is our hope that by creating instructional resources that target that population, we can engage them in learning.

About the Resource: To view an introduction webinar about the modules, click here. 

Modules include:
  • My Dream Career - Identifying and researching a dream career; discussing barriers
  • Examining My Online Identity and Digital Media Use - Learning about and protecting online identity; using digital devices and media
  • How I Communicate in Different Places - Learning about different communication styles; discussing effective communication
  • My Role Models - Exploring the qualities of a good role model; becoming a role model

Obtaining the Resource: Not only did we distribute free hard copies of the resources, but we will also host the workbooks here. Below, you will be able to download free copies of the workbooks. These modules are now also available in an online learning format (Moodle) that is available for free to the public. To access the online learning format (Moodle), click here. 

Through these resources we hope to see more single males (18-29) on OW participate in adult literacy programs and connect with local employment programs. Together, as a community of service providers, we can help young males engage in learning and help them move more quickly to employment.
  
This Employment Ontario project was funded by the Ontario government.
 
Download and print the resources here:
 
Organizations are encouraged to copy this resource; however, reproducing this resource for a profit is prohibited.

All websites links were accurate at the time of printing- March 2013.
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