Have You Seen Rita?

Literacy Link South Central works with community partners to promote literacy in a fun way.

In 2010-2011 LLSC worked with LEAF (Literacy Education and Awareness Foundation) to raise awareness of the issue of literacy through the "Have You Seen Rita" exciting initiative.

Literacy: More than a book.

Rita DeBook, London’s newest Literacy Advocate. Rita could be found “hanging out” somewhere in London. People who spot Rita were asked to call the Rita DeBook hotline and give their name, phone number, Rita’s location, and an explanation of how Rita’s activity is related to literacy. A winner would be drawn from all those that call the hotline that day. The Fresh FM Summer Cruiser would find Rita each Thursday and announce the winner from that location.

It was a great way to have some fun and promote literacy. Community literacy is important to address because 45% of Canadian adults don’t have the necessary literacy skills to cope in our society. 

Contest Partners:

• Elgin Middlesex Oxford Workforce Planning and Development Board
  
• Elgin St. Thomas Public Health
  
• Frontier College (Now United for Literacy)
  
• Literacy Link South Central
  
• Literacy London
  
• London Public Library