“I just believed that what if what I did, I did that for my own self? What if I took that same effort, that same intelligence, that same meticulousness, that same professional behavior within everything I did and just applied it to my own business, to my side hustle at the time?”
He decided to take the bull by the horns and make the leap into turning his side hustle as a barber into a career. Daishane’s journey took him to various barbershops across North America before he settled back in London, Ontario.
Daishane’s homecoming was exactly what he needed to dedicate himself to perfecting his craft. He had the good fortune of reconnecting with Christian, who was also in London. Together, the two men revisited their childhood dream of opening a barbershop. They embarked on a collaborative journey to create a shop that would be more than just a place for haircuts. It would be a local gathering spot where “culture” would be at the heart of everything they did.
Step Up and Succeed In The Trades
Skilled Trades, We've Got Your Back
Welcome to the inaugural edition of our Step Up and Succeed In the Trades newsletter!
In this edition, we cover featured employer Daishane Johnson of Cut Culture Barbershop, revisit the great experience we had at B.E.S.T Summit, share the LBS success story of the collaboration between UBC Local 494 and UHC Hub of Opportunities, give all the details for our upcoming foray to the Growing Your Workforce conference in Waterloo, and highlight the first Recommended Resource from the Step Up and Succeed Resource Hub that we know employers are going to love!
We are excited to share these stories with you and hope you enjoy reading them.
If you know of a skilled trades business, apprentice, LBS success story that you think deserves to be featured in an upcoming issue, please contact us at
literacylink@llsc.on.ca.
Featured Employer:
Daishane Johnson,
Cut Culture Barbershop
Meet Daishane Johnson from Cut Culture Barbershop, a small employer in the skilled trades. He’s passionate about work, community, and helping others achieve their full potential. Daishane is using his vision to build a community-focused business to grow a dynamic workforce.
Written by Jan Gourley and Jeremy Marks
Daishane, like many other tradespeople, did not arrive at his career by following a direct path. But it has been full of adventure.
Daishane is an outgoing person who is both athletic and persevering. In early childhood, he and his friend Christian dreamed of opening a barber shop together. By the time he reached his teens, Daishane dreamed of playing professional football and followed that dream to Laurier University where he became a starter. Daishane earned the attention of the CFL and was drafted as a free agent. But this was in 2020. Covid-19 destroyed his dreams.
Undaunted, Daishane pursued a very successful career as an account manager in digital marketing where his focus, personal warmth, and strong people skills made him shine. But it wasn’t long before he realized that even with all the benefits of his position , it fueled neither his purpose nor his passion. He started questioning whether his time would be better spent applying his work ethic to building his own business:
The result is their barbershop Cut Culture, a place where clients are valued and the community is enriched. (https://cutculturebarbershop.ca/). Cut Culture is creating a space where clients feel respected and are satisfied with every visit. Within the community, folks say they have found a safe space where “the vibe is welcoming and always full of conversation and laughter”. Staff are welcoming of clients of all backgrounds and are sensitive, professional and frequently go above and beyond. Cut Culture has become so important to some clients that they travel in from as far as a one and a half hours away.
Yet, Cut Culture was only part of Daishane's vision.
He founded another company called ChairLinks (https://www.chairlinks.com/), which sources and connects barbers/hair stylists to vacant chairs, influencers, and events. ChairLinks provides barber shops and salons with trusted professionals who can deliver reliable, high-quality service, creating work opportunities for emerging and existing talent within the beauty industry. ChairLinks led Daishane to another opportunity which wasn’t on his radar, but that he is thrilled to be part of: the Bartley Skills Development Program.
Bartley Skills is a non-profit empowering youth through hair services to build community and develop skills to thrive. Daishane joined Bartley because of his connection to Chadwin Bartley, the program’s owner and director. Chadwin partnered with Daishane to help build ChairLinks.
During their time together, Chadwin and Daishane’s relationship grew. Chadwin asked him to join some of his own initiatives and through this work, Daishane discovered that he adores community involvement. As time passed, Chadwin’s trust grew and he asked Daishane to take on the position of co-director of Bartley Skills (https://www.bartleyskills.com/). Daishane accepted the role immediately.
At Bartley, Daishane said he has “…found a second purpose, a second passion from barbering”.
He feels that working with youth and supporting apprentice development is
“...something very fulfilling, that fills my heart each and every day, and that’s empowering youth through the skilled trades. I love working with kids, I love teaching them barbering and business mentorship. It's almost as if my family grows day to day”.
Daishane also recognizes that for employers, it’s challenging to find consistency among youth today. It can be very tough to find someone who wants to show up every day, especially within an industry where you need to be trusted, where your value needs to be visible to employers and clients.
So, what’s his advice to those who want to enter the skilled trades?
“… show up every day and show them that you want to be there.”
Daishane, like many top trainers, is energized by investing himself in people, especially those who are passionate about barbering and hairstyling and hungry to learn what it takes to succeed.
“I can see that spark and I can see the wheels turning in their head. They’re asking questions and they’re keeping me on my toes because sometimes I don’t know the answer to what they're asking. But their insight is just always impactful and it’s always a nice reminder of kind of where I once was or where someone else once was.”
Daishane is well-positioned to understand people who have dreams but must rely on themselves to make those dreams happen. Not only did he see his own dream of playing CFL football disappear, but he has also experienced personal loss. When he was twenty, Daishane’s mom passed away. He lost his role model at a pivotal moment of his life. Forced to grow up fast, Daishane was faced with making big life decisions on his own. He attributes his success as an employer, working with youth and apprentices, to his ability to be open-minded and supportive.
“You can be stringent and as specific as possible. I feel like that helps you to some extent, but you have to be open-minded and be willing to work with whoever's coming in. I feel like you're never going to find that person unless you make the time and you're open-minded with their schedule, or their mental health, or their work effort. I feel like those things are very important. In my opinion, when I'm doing training, I always try to involve apprentices in the charity work we do, to see how far they are really involved and willing to go within the industry.”
The youth he works with have shared that they truly value him as a leader and mentor.
“I haven’t asked them, but I hear things like ‘you do so much’ and ‘you’re thoughtful’”.
Daishane makes a point of asking his staff about their mental health outside of work. He wants to know how things are at home and if time off is needed. Most importantly, Daishane says he asks because he simply wants to know that the people at Cut Culture are in a good and healthy place. But he also wants his people to know he cares about them, that he sees them. Daishane knows the power of connection, mentorship and support.
“You're always pouring yourself into so many people throughout the day, into your clients. I feel like it's not fair for people within the industry to not give time to themselves. I’m always asking my clients or who's around me, just little questions like that. I can see that always come back full circle.”

Cut Culture is creating a healthy workplace and a healthier workforce thanks to Daishane’s care and empathy. People thank him for asking about their lives and sometimes share how they’re making time and space for themselves and their families. For example, he has a staff member who makes a point of taking weekends to go on spiritual retreats. The care and attention that Daishane’s workforce places on their own mental and physical health is a result of his prioritizing their well-being. He shared with me that as a barber, you’re always pouring yourself into your clients and that it’s not fair for people within the industry to not receive similar care in return. Barbering is about listening, about paying attention to the stories clients tell. Barbers wear many hats for their clients, but you can't tend to others unless you put yourself first.
In the spirit of building a strong workplace with excellent client relationships, Daishane encourages employers and apprentices to focus on soft skills and employability skills. It’s easy to train someone to use tools, but it’s much harder to develop the drive to show up, be present, and stay invested in the learning process. If Daishane were posting a job, he says the skills he asks for are
“An open-minded person, someone who's a sponge/willing to learn at all times, and someone who's looking for continuous education. I'm looking for a relationship with the person that I can have, before work even comes. We see each other every day, so if we can at least be able to cultivate some sort of bond between us I feel like that's what's going to push us forward. We need to be able to talk and have open communication. I believe that transparency is one of the most important things. There are no silos within the business. Each one of us being an example and setting the highest standard allows the culture to be self policing within one another, holding each other accountable.”
What We've Been Up To:
Building Employment and Skills Together
Success Story:
Building Brighter Futures through Partnership — UHC and UBC Local 494
Upcoming Events: Save The Date!
Growing Your Workforce Conference
Check the event website for more details as they become available at https://www.growingyourworkforce.ca
Check out the Step Up and Succeed Resource Hub at www.llsc.on.ca/employer-resource-hub
We’re excited to be attending this event, and we look forward to seeing you there!
More Resources to Help You Get Ahead
Want to dig even deeper into the tools and strategies the resource hub has to offer? Want to explore more? Unlock free tools and supports for your business by visiting the Step Up and Succeed Resource Hub today!
Thank you so much for joining us! We look forward to seeing you again with the next issue of Step Up and Succeed in the Trades coming in October 2025!
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